In 2010, Jasper Conran’s debut book 'Country' was first published, a photographic and written portrait of a year in the English countryside.

“The fact that I am a designer – someone who has worked all his life with fabrics, colours, shapes and textures – does not make me an expert on rural affairs. But when it comes to appreciating the texture of the countryside, I think it might help.” Jasper Conran

Jasper Conran reveals his unique vision of ‘Country’ in a very personal and arresting photographic essay, captured during a year of encounters, explorations and insights.

It is this passion for British heritage and the workmanship of skilled traditions which led Jasper Conran to become an Ambassador for the Prince’s Foundation. 

Jasper Conran first book