A velvet handbag is a subtle statement of timelessness that complements both daytime refinement and evening glamour. While velvet is an elegant and tactile choice, it requires particular care to preserve its plush texture and sophisticated appearance. When choosing a velvet handbag, there are various ways to keep it pristine for longer.
Our style guide offers essential advice on maintaining and cleaning your velvet handbag to ensure it remains an enduring part of your collection.
Click on a section to find out more:
Discover whether velvet can be a tough material to clean
Find out how you can look after your velvet handbag throughout the years
Keeping a velvet handbag clean is essential, but it isn’t necessary to clean it frequently
Here are some actions and substances to avoid when cleaning your velvet handbag
Discover our collection at Jasper Conran London
Is Velvet Hard to Clean?
Velvet, by its nature, is a delicate and high-maintenance fabric. Unlike leather, velvet is composed of fine, densely packed fibres that form its signature pile, resulting in a texture that is both luxurious and fragile. The fabric’s susceptibility to trap dust, absorb oils, and develop pressure marks makes it more vulnerable to wear over time.
However, while velvet can be challenging to clean, it is far from impossible. With the correct techniques and tools, you can refresh your handbag without damaging its surface or diminishing its appeal. The key lies in a gentle, methodical approach and the use of products that are specifically designed for velvet or sensitive textiles.
At Jasper Conran London, our velvet handbags, such as our Gaby velvet clutches, are designed to last, using premium materials that balance beauty with durability. Still, preserving their pristine condition calls for a thoughtful and consistent cleaning routine.
You can choose your next designer handbag here.
How Do You Clean a Velvet Handbag Without Ruining It?
Cleaning velvet requires a delicate touch and patience. Below is a step-by-step process to help you restore the brilliance of your velvet handbag while maintaining the integrity of the fabric.
Step 1: Gently Brush the Surface
Use a soft-bristled brush, preferably one made for velvet or suede, to remove surface dust and lint. Brush lightly in the direction of the raised fibres, which helps avoid matting. This step should never be rushed, as aggressive brushing can flatten the pile or create unsightly bald spots.
Step 2: Spot Clean Stains with a Velvet-Safe Solution
For any visible stains or marks:
Mix a small amount of lukewarm water with a drop of gentle, non-alkaline soap (baby shampoo or a specific textile cleanser is ideal).
Dampen a white, lint-free cloth with the solution. Blot (do not rub) the affected area carefully.
After blotting, use another clean, damp cloth to gently remove any soap residue.
Allow the area to air dry naturally, keeping it out of direct sunlight or heat sources.
If the stain is oil-based, it is advisable to use a dry cleaning sponge or consult a professional handbag cleaner.
Step 3: Steam
If the velvet appears crushed or flattened:
Hold a handheld garment steamer a few inches away and let the steam gently penetrate the fibres.
Using a velvet brush or your fingers, gently coax the nap back into position while the fabric is slightly warm.
Avoid over-saturating the handbag. Velvet should never be soaked or immersed in water, as this can cause irreversible damage.
Step 4: Final Buffing
Once the bag is completely dry, give it a final light brushing to restore its plush texture and even out any pressure marks. Use minimal pressure and sweep in consistent strokes.
When choosing a velvet handbag, consider our Gaby velvet clutches, perfect for formal evenings and drinks with friends.
How Often Should You Clean a Velvet Handbag?
The frequency of cleaning depends on usage. For handbags in regular rotation, a light brush-down once a week helps to prevent the accumulation of dust and debris. A deeper clean once every two to three months is sufficient for most velvet handbags, assuming they are stored properly and not exposed to frequent stains.
For special-occasion velvet bags, such as evening clutches, cleaning after each wear is advisable, particularly if the bag has come into contact with fragrances, makeup, or moisture.
Additionally, always inspect your handbag before storing it away. Treating small stains early on reduces the risk of permanent damage and helps retain the bag’s pristine condition for years to come.
What Should I Avoid When Cleaning a Velvet Handbag?
Velvet is highly sensitive to both moisture and pressure, and certain actions can compromise its texture or colour. Here is what to avoid at all costs:
Excessive Water or Submersion
Never soak a velvet handbag or use a wet cloth to saturate the fabric. Velvet absorbs moisture quickly and unevenly, leading to watermarks or warping.
Harsh Chemicals
Stay away from bleach, alcohol-based cleaners, or any product that is not clearly labelled as safe for velvet. These can strip dye, weaken fibres, and cause discolouration.
Scrubbing or Rubbing
Rubbing a stain can drive it deeper into the fibres and cause flattening or pilling. Always blot gently instead of scrubbing.
Direct Heat or Sunlight
While drying your handbag, avoid placing it near radiators or in direct sunlight. Both heat and UV exposure can fade colours and stiffen the fabric.
Household Vacuums
Do not attempt to vacuum the bag using a standard cleaner, even with a brush attachment. The suction can distort the shape and ruin the pile.
Improper Storage
Velvet should be stored in a breathable dust bag in a cool, dry place. Avoid plastic covers, which can trap moisture and lead to mildew. To maintain shape, lightly stuff the handbag with acid-free tissue paper, and keep it away from heavy objects that could compress the fabric. All of our handbags at Jasper Conran London come with a complimentary dust bag to keep your bag safer for longer.
Velvet Handbag Options at Jasper Conran London
At Jasper Conran London, our collection of velvet handbags is a celebration of refined British elegance, crafted with attention to detail and an appreciation for timeless materials. Velvet, in particular, is chosen not only for its rich texture but also for its ability to add a layer of sophistication to any ensemble.
Each velvet handbag from Jasper Conran London is carefully constructed to ensure longevity. When cared for using the proper techniques outlined above, these accessories become lasting treasures in your wardrobe.
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