living archive

Tuesday, March 29th, 2011

Last year, in an interview with Navaz Batliwalla aka blogger DisneyRollerGirl, Jasper spoke about the important role the website plays in maintaining and perpetuating the Jasper Conran brand: “I think in a sense we’re building a living archive.” Jasper said. “If you think about the fact that you’re updating it everyday, you’re creating this incredible rich content. It’s living, it’s going to be there forever.”

The website has always been a place to present ideas and to share visuals with the Jasper Conran customer and those interested in the history of the brand. With this in mind, over the coming weeks and months we will be frequently adding Jasper’s previous catwalk shows to the site, with the aim of eventually building up a near exhaustive archive of all his work to date.

At the moment, we have each of Jasper’s womenswear collections since 2005 on the site, but there are of course many, many others that can, and need to be added. In the near future we hope to be able to provide our audience with a visual experience that incorporates the thirty plus years of Jasper’s multi-faceted career in its entirety.