LFW Day one
Friday, September 17th, 2010
London Fashion Week kicks off today - our press and security teams were on-site this morning to make a few final checks before Sunday’s show. This season, Jasper is showing his collection in the British Fashion Council tent, which has been constructed in the heart of Somerset House (pictured).
Back in the studio, selected models are returning for fittings. Jasper matches each girl to an outfit or two. These garments must then be reconstructed to fit their unique shape and hemmed to the perfect length for their height. Their photo is snapped again and added to the growing line up.