J BY JASPER CONRAN DEBUTS PLAY FOR AW11
Friday, September 2nd, 2011
Inspired by heritage children’s toys, such as kites and cut-out dolls, J by Jasper Conran has launched a fun, new area online called ‘Play’ for autumn/winter 11. 'Play' is accessible from the J by Jasper Conran homepage at Debenhams.com and includes games and activities for children – keeping them happy whilst you do the shopping!
The new area includes: a ‘Colour in’ section, featuring an old-fashioned route-master inspired ‘J’ bus and a ‘Sing along’ songsheet ; ‘Make a Kite’ instructions, which offer clear tips and pictures on how to build the perfect kite from paper; and a ‘Dress a Doll’ which includes a cut-out paper doll and clothing from the new season collection, to be printed off and dressed accordingly.
‘Play’ encapsulates the ethos of J by Jasper Conran, which remains true to dressing a child as a child, but always with an element of tradition and a playful twist!